![](https://cdn.myportfolio.com/1349ee66f6bb9f8bca2d3b8b2afac3ca/b27bfa1f-ac96-439f-8e06-2a94e4e9a756_rw_1920.jpg?h=b91298bde40c9067b5e54e604ed30c56)
Project Brief
Pacific Immersion is a company started by Rob Holmes (my uncle) and I. We wanted to bring our passion for coastal living into the hearts, minds, and homes of others by creating affordable one-of-a-kind art and lifestyle goods that can easily be purchased online. Before we could provide these goods we had to research our market, create a brand, and design a delightful shopping experience.
![](https://cdn.myportfolio.com/1349ee66f6bb9f8bca2d3b8b2afac3ca/987992e9-06ab-4779-88e0-c6c8ec2e96a2_rw_1920.png?h=5938402f7b2469be4eb3e9c3da43b2e5)
Understand
By sending a survey to a potential user base, we were able to find out more about who are users are, the type of products they would like, and details to add to a future shopping experience.
![](https://cdn.myportfolio.com/1349ee66f6bb9f8bca2d3b8b2afac3ca/73554e6a-ddac-4f24-8f99-09cadc08cb6f_rw_3840.png?h=9bd1f325c66d454dc3fa0cc1f99e6ad8)
Research
I then began a competitive analysis to see who our biggest competitors were within Pacific Immersion's niche market space.
![](https://cdn.myportfolio.com/1349ee66f6bb9f8bca2d3b8b2afac3ca/04cae15b-d957-4985-a87f-b54b5383077c_rw_3840.png?h=4220e90bc8fddc9c1ec5c27e0e8d3f81)
Site Map
Our user survey and competitive analysis helped define the products people want to shop for. Armed with our new page topics, I brought them into a card sorting tool to better see how our users organized the information and created our site architecture from there.
![](https://cdn.myportfolio.com/1349ee66f6bb9f8bca2d3b8b2afac3ca/70d9de20-1d91-45c8-8dca-c93b61601067_rw_1920.png?h=2761649fcfa4bd25342d1ca390b1c096)
Sketches
After some user research, I began sketching layouts with pen and paper.
![](https://cdn.myportfolio.com/1349ee66f6bb9f8bca2d3b8b2afac3ca/4dea0a91-470a-45b3-ba45-5509ab823ba6_rw_1920.png?h=4521775023bdd5f5e281deb5f3b3e4e1)
Wireframes
The sketches were then brought into Sketch App where I could create more finalized wireframes.
![](https://cdn.myportfolio.com/1349ee66f6bb9f8bca2d3b8b2afac3ca/5c60a185-53b3-4d14-ba2d-65e31278f522_rw_3840.png?h=9d586eb420a147583bfcb870b202b644)
Style Guide
I then designed a logo, chose colors for our brand, and selected a clean web-friendly font. This style guide was then used to transform the wireframes into a new on-brand shopping experience.
![](https://cdn.myportfolio.com/1349ee66f6bb9f8bca2d3b8b2afac3ca/45743506-0f76-423a-8876-8284fdacf42d_rw_1920.png?h=590097343ee112017e9c2f865fa83aeb)
Mockup
![](https://cdn.myportfolio.com/1349ee66f6bb9f8bca2d3b8b2afac3ca/395d93f7-6139-4d10-a6a4-57dbc8cf0390_rw_1920.jpg?h=236d64f0650ac9c82bb236ec0d3b55bb)
Final Product
The prototype was used to inform the final product development and create the site you see below. Pacific Immersion is now live and selling beach-inspired one-of-a-kind art and lifestyle goods. Please check us out at PacificImmersion.com
![](https://cdn.myportfolio.com/1349ee66f6bb9f8bca2d3b8b2afac3ca/18c9122c-5334-4893-aecf-f15ad4442266_rw_1920.png?h=1d71355af5c376fc3a73d272b402c810)